World AIDS Day Campaign
Description of Program
What is the intervention/program/project?
The program consists of HIV prevention interventions structured around World AIDS Day Campaigns.In 2011, Algoma Public Health launched a World AIDS Day video named “Getting to Zero,”which featured local high school and college students. The video was released on the agency’s corporate website, YouTube channel, corporate Facebook page, and community partners’ website.
On World AIDS Day, nurses traveled to the local college and high schools in remote areas throughout the district with interactive displays on HIV prevention, pamphlets, banners and the video. Students were given condoms, literature and pouches with Algoma Public Health logo. All materials associated with the HIV campaign advertise Algoma Public Health HIV Point of Care (POC) testing, prevention services and sexual health services. On one occasion, a draw for an iTunes gift card was held to encourage students to participate and students qualified for draw by “liking” Algoma Public Health on Facebook. In 2011, students were filmed on site at the college display giving their own thoughts on prevention for a second video for peer-to-peer education, which was released in 2012.
In 2013, work began on a third video called “Faces of HIV.” The video will be piloted with a group of students, submitted to local school boards for approval, and circulated broadly. Nurses in the district offices will be trained to offer the video, trained in evaluation and will travel to individual schools, including the French-speaking schools in the region.
The program also includes the production of social media memes and a media/communications element.
What is the goal/objective of the intervention/program/project?
The overall goal is to enhance HIV and related risk behavior knowledge level of youth in Algoma. The program aims to enhance POC HIV testing awareness through social media, promotional campaigns and linking/informing community partners.
Why was the intervention/program/project originally developed?
The program was created to counter the widely-held view in the region that HIV is not a risk. The program is a response to a need to educate citizens and offer them strategies on prevention.
How did you develop this intervention/program/project?
Staff conducted a review of literature on sexual health and HIV prevention strategies in rural and remote communities. Staff found that although limited information was available on rural and remote HIV prevention programming in Canada, much was available in Europe and Australia. Following the literature review, the program developed organically, through brainstorming sessions and a partnership with a local college. The team came to the conclusion that education as a component of the curriculum in high schools was a good starting point.
Many of the program materials are based on CATIE’s approach and language.
OrganizationAlgoma Public Health
- Social media
- Indigenous peoples
Name: Kristin Bateman
Position: Registered Nurse, Sexual Health Program
Agency: Algoma Public Health
Phone: 705-942-4646 Ext. 3110
Resources for Program
- Public health nurses allotted with time to work on the program.
- Agency media coordinator.
- Program evaluator.
- Resources for staff time.
- Funding for promotional items and media costs.
- Display resources.
DurationThe plan is to hold the World AIDS Day event every year, with annual evaluations. The “Faces of HIV” may be implemented in schools as a component of the standard grade 11 curriculum. The promotional campaign is ongoing.
- Number of condom packets distributed, amount of pouches distributed, amount of ballots completed, number of Facebook “friends,” number of hits on video, number of people who attended booth
- Pre/post evaluations using surveys of HIV prevention knowledge and health promotion strategies (e.g., pre/post evaluations using surveys or interviews, community-level impact)
Evaluation TermsOutcome evaluation, Output tracking
- Accommodating school board schedules means that planning must be undertaken very far in advance.
- Coordinating with Public Health Agencies in other districts to keep them informed has been essential to ensure that the program can be delivered to their populations.
- The program staff has had to learn to use social media effectively to communicate messages.
- The program strategies have worked best when embedded in a broader sexual health program.
- Learning to work with community partners to help get messaging across and building relationships has been key.
- Having enough time to implement the program in a context of limited staffing has been a challenge.
- Dealing with the need to promote the program on a larger scale and to a broader demographic, but being unable to expand, has been difficult.